The Resin Fairy

The Resin Fairy was my first real experience of taking a brand from nothing to something. It started with a logo and grew into something much broader than that. Designing the logo on Canva taught me a lot about what a brand mark actually needs to do. It has to work at every size, sit on every surface and communicate something about the product before anyone has read a word. For a handmade resin business that meant something with a feeling of craft and care to it without being overly complicated.

The photography came next. I set up a studio space in the garden and shot the products in natural light, working with the Olympus E-420 and iPhone to capture the pieces from different angles and in different scenarios. Resin products are visually striking and the goal was to make sure the photography reflected that. The colours, the textures, the way light moves through the material. Getting that right takes patience and a good eye for detail, both of which I was developing through my own photography work at the same time.

The social strategy across @theresinfairy was less about chasing numbers and more about building something consistent. A feed that looked intentional, a presence across Instagram, TikTok and Facebook that felt like the same brand wherever you found it. The results spoke for themselves. The feed improved significantly, the logo started appearing on merchandise and business cards, and people began recognising The Resin Fairy as a brand rather than just a seller.

This project taught me that good branding is not about being flashy. It is about being clear, consistent and genuinely reflective of the person or product behind it. That is something I carry into every project I work on.