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About
A marketer who thinks in campaigns, but sees in frames.
Experience
3 years
Location
Bournemouth
Freelance
Available
I'm Caitlin. My work sits across marketing, branding, photography, social media, and web content, and most days that means moving between all of them rather than staying in one lane. I've run content calendars, managed email campaigns start to finish, and handled the technical groundwork most people never see but every project depends on.
What matters most is getting the details right. I check things properly, ask questions before I assume, and I'll always be honest if something isn't working, because whatever I'm working on represents someone, and I take that seriously.
Outside client work, I spend a lot of time behind a camera, drawn to quiet, textured moments and the kind of light that only shows up for a few minutes. That same instinct, noticing what's easy to miss, is what I bring to everything else I do.
If you're looking for someone who'll take the time to get it right, I'd like to hear from you.
'm Caitlin. My work sits across marketing, branding, photography, social media, and web content, and most days that means moving between all of them rather than staying in one lane. I've run content calendars, managed email campaigns start to finish, and handled the technical groundwork most people never see but every project depends on.
What matters most is getting the details right. I check things properly, ask questions before I assume, and I'll always be honest if something isn't working, because whatever I'm working on represents someone, and I take that seriously.
Outside client work, I spend a lot of time behind a camera, drawn to quiet, textured moments and the kind of light that only shows up for a few minutes. That same instinct, noticing what's easy to miss, is what I bring to everything else I do.
If you're looking for someone who'll take the time to get it right, I'd like to hear from you
I'm Caitlin. My work sits across marketing, branding, photography, social media, and web content, and most days that means moving between all of them rather than staying in one lane. I've run content calendars, managed email campaigns start to finish, and handled the technical groundwork most people never see but every project depends on.
What matters most is getting the details right. I check things properly, ask questions before I assume, and I'll always be honest if something isn't working, because whatever I'm working on represents someone, and I take that seriously.
Outside client work, I spend a lot of time behind a camera, drawn to quiet, textured moments and the kind of light that only shows up for a few minutes. That same instinct, noticing what's easy to miss, is what I bring to everything else I do.
If you're looking for someone who'll take the time to get it right, I'd like to hear from you.
I’m Caitlin. My work sits across marketing, branding, photography, social media, and web content, and most days that means moving between all of them rather than staying in one lane. I’ve run content calendars, managed email campaigns start to finish, and handled the technical groundwork most people never see but every project depends on.
What matters most is getting the details right. I check things properly, ask questions before I assume, and I’ll always be honest if something isn’t working, because whatever I’m working on represents someone, and I take that seriously.
Outside client work, I spend a lot of time behind a camera, drawn to quiet, textured moments and the kind of light that only shows up for a few minutes. That same instinct, noticing what’s easy to miss, is what I bring to everything else I do.
If you’re looking for someone who’ll take the time to get it right, I’d like to hear from you.
Experience
Jan '26 – Present · Ringwood, England, UK
Marketing Campaign Coordinator · Impact Travel Group
- •Coordinate marketing campaigns across African Impact, Penda Photo Tours
- •Build and manage African Impact's monthly social content calendar myself, covering posts, Reels, and TikTok
- •Design brochures, posters, and PDP documents for African Impact and Penda Photo Tours
- •Manage the Penda Photo Tours website end to end, including tour pages and the generic pages that pull through shared content sitewide
- •Optimise imagery across the Penda website so it loads properly and represents the tours accurately
- •Run Penda's full email programme in Mailchimp: tour leader spotlights, destination deep dives, webinar launches, and regular newsletters
- •Build automations and run webinar campaigns from start to finish
- •Building newsletter and enquiry form workflows in GoHighLevel, including tagging systems and custom emails, while learning the platform from scratch
- •Developing Facebook Ads skills further through hands-on practice
- •Handle technical groundwork behind the scenes, including FileMaker and traveller gateway systems
- •Procure webinars and YouTube content
Aug '25 – Dec '25 · Poole, England, UK
Freelance Photographer · The Resin Fairy
- •Shoot all of her handmade resin products on a turntable across different materials and finishes
- •Edit and deliver final images through a shared drive for her to use
- •Created her logo, business cards, and merch, building a visual identity from scratch
- •Provide ongoing support with TikToks and Reels as needed
- •Plan to build her a full website when she's ready
Sep '23 – Jul '25 · Southbourne, UK
Marketing Apprentice · Marketing Assistant · Tops Day Nurseries
- •Completed a Level 3 Digital Marketing Apprenticeship, progressing to lead multi-channel marketing across 30+ nursery settings
- •Managed the website and blog, including SEO improvements through backlinking and business listings
- •Ran social content across carousels and Reels
- •Led PR and outreach for local partnerships, including Poole Football Club, multiple libraries, GP surgeries, and leisure centres
- •Carried out yearly competitor research to keep marketing decisions informed
- •Designed brochures and leaflets, including a dedicated food and nutrition brochure
- •Ran early Facebook ad campaigns
- •Worked across Mailchimp, Hootsuite, Adobe, Canva, Office tools, and WordPress
- •Contributed to a full website rebrand and new site build shortly before leaving
Jan '26 – Present · Ringwood, England, UK
Marketing Campaign Coordinator · Impact Travel Group
- •Coordinate marketing campaigns across African Impact, Penda Photo Tours
- •Build and manage African Impact's monthly social content calendar myself, covering posts, Reels, and TikTok
- •Design brochures, posters, and PDP documents for African Impact and Penda Photo Tours
- •Manage the Penda Photo Tours website end to end, including tour pages and the generic pages that pull through shared content sitewide
- •Optimise imagery across the Penda website so it loads properly and represents the tours accurately
- •Run Penda's full email programme in Mailchimp: tour leader spotlights, destination deep dives, webinar launches, and regular newsletters
- •Build automations and run webinar campaigns from start to finish
- •Building newsletter and enquiry form workflows in GoHighLevel, including tagging systems and custom emails, while learning the platform from scratch
- •Developing Facebook Ads skills further through hands-on practice
- •Handle technical groundwork behind the scenes, including FileMaker and traveller gateway systems
- •Procure webinars and YouTube content
Aug '25 – Dec '25 · Poole, England, UK
Freelance Photographer · The Resin Fairy
- •Shoot all of her handmade resin products on a turntable across different materials and finishes
- •Edit and deliver final images through a shared drive for her to use
- •Created her logo, business cards, and merch, building a visual identity from scratch
- •Provide ongoing support with TikToks and Reels as needed
- •Plan to build her a full website when she's ready
Sep '23 – Jul '25 · Southbourne, UK
Marketing Apprentice · Marketing Assistant · Tops Day Nurseries
- •Completed a Level 3 Digital Marketing Apprenticeship, progressing to lead multi-channel marketing across 30+ nursery settings
- •Managed the website and blog, including SEO improvements through backlinking and business listings
- •Ran social content across carousels and Reels
- •Led PR and outreach for local partnerships, including Poole Football Club, multiple libraries, GP surgeries, and leisure centres
- •Carried out yearly competitor research to keep marketing decisions informed
- •Designed brochures and leaflets, including a dedicated food and nutrition brochure
- •Ran early Facebook ad campaigns
- •Worked across Mailchimp, Hootsuite, Adobe, Canva, Office tools, and WordPress
- •Contributed to a full website rebrand and new site build shortly before leaving
Software & Tools
Canva
Graphic Design
Canva
Graphic Design
Meta Business
Social Media Management
Meta Business
Social Media Management
Adobe Cloud
Creative Production
Adobe Cloud
Creative Production
Hootsuite
Social Media Management
Hootsuite
Social Media Management
Office
Reporting/Planning
Office
Reporting/Planning
WordPress
Website Management
WordPress
Website Management
Mailchimp
Email Marketing
Mailchimp
Email Marketing
FileMaker
Database Management
FileMaker
Database Management
CapCut
Video Editing
CapCut
Video Editing
Certifications
