Brand Design
Visual Identity Support
The Brief
A craft-focused identity project that brought together brand direction, visual language, content planning, and a clear foundation for future marketing.
The Process
I developed a visual system that connected the identity to practical outputs: photography direction, social content, a clear website structure, and simple brand rules that made future decisions more consistent. The work balanced a handmade feel with enough structure to work across promotional materials and digital touchpoints.
The Outcome
A cohesive creative foundation that shows how a craft brand can look, speak, and present itself consistently. It demonstrates the kind of visual support that helps small businesses move from individual assets to a recognisable presence.