The Brief
The Process
I reviewed competitor messaging, service offers, campaign activity, and the themes that appeared across the wider sector. I then organised the findings into practical areas of differentiation, helping inform clearer content priorities, communication angles, and opportunities for local partnerships.
The Outcome
A concise, repeatable research approach that can be used to sharpen positioning without relying on confidential material. It shows how structured comparison can turn broad market observations into useful next steps.