Menu

ByCaitlin wordmark logo with a white leaf monogram on a muted teal background

WEB DESIGN

Email marketing campaign preview on a dark project page

Blog & Web Copy with SEO

Blog & Web Copy with SEO

The Brief

A client-safe overview of ongoing web copy, blog writing, and search-focused content management for a multi-site organisation.

Managed the Nursery Brand website as an ongoing responsibility, not a one-off build, with a specific focus on SEO, business listings, and the blog content that sat underneath the whole site.

The Process

I wrote and maintained web content with search intent and local relevance in mind, balancing useful information for families with practical SEO work such as clear page structures, current listings, and consistent publishing. The website and blog were treated as connected parts of the same content system.

The Outcome

A more reliable content foundation for organic visibility, with useful written resources and web updates that could keep working beyond an individual campaign. The work demonstrates steady SEO practice rather than one-off optimisation.