WEB DESIGN
Tops Day Nurseries Website Management
The Brief
Managed the Tops Day Nurseries website as an ongoing responsibility, not a one-off build, with a specific focus on SEO, business listings, and the blog content that sat underneath the whole site.
The Process
I handled the day-to-day management of the site directly, alongside ongoing SEO improvements through backlinking and keeping business listings accurate and current across the platforms that actually matter for a childcare provider with multiple settings. I wrote and published all of the blog content myself, which meant the website side and the content side were never treated as separate jobs, one fed directly into the other. Backlinking specifically meant building real, relevant links back to the site rather than chasing volume for its own sake, since the goal was always genuine visibility, not just a bigger number.
The Outcome
A website that stayed properly maintained and increasingly visible, supported by consistent content and real SEO groundwork rather than occasional adjustments. This was the kind of website work that rarely produced one dramatic result, it compounded steadily the longer it was maintained properly.