I treated this like real journalism, not just a college exercise. I researched each platform's founder and the story behind their logo's evolution, then interviewed two people with genuinely different perspectives, one with an advertising background, one from graphic design, deliberately separate conversations so I could bring two distinct viewpoints together rather than one flattened take. I broke the documentary into clear sections: an introduction to why logos matter, a history of each platform's design evolution, how technology has changed what a logo needs to do, profiles of the actual people behind the icons, and a breakdown of the real techniques involved, colour, shape, typography, and tagline. I even designed and explained my own logo attempt as part of it, walking through the actual process rather than just talking about other people's work.

I thought carefully about audience too, not just one age group, but a range, simpler explanations for older viewers, more visual energy for younger ones, built around the honest goal of teaching something, not just holding attention.