The Brief
Shoots Training, formerly Aspire Training Team, is a sister company to Tops Day Nurseries, and this work sits slightly differently to the rest of the email projects here. This wasn't an external, customer-facing campaign, it was B2B, a regular newsletter catchup shared internally within the company and with other apprenticeship businesses in our wider network.
The Process
I put together these newsletters on a regular basis, covering department updates, key statistics, partnerships with other businesses, and company values, giving everyone across the network a genuine, current picture of what's actually happening, not just a generic update for the sake of sending something.
The Outcome
A network, both internal and across other apprenticeship businesses, that stays properly informed and connected through a consistent catchup, built on the same standard of care I'd bring to any external-facing campaign, just aimed at a B2B audience instead.