WELLBEING
What I did
I created briefs that gave designers the context, message hierarchy, format, and call to action they needed without exposing sensitive information. Each brief connected the campaign objective to a single clear creative task, helping ideas move from content planning into considered visual work.
The Process
I turned broad campaign themes into focused creative prompts, giving each brief a clear objective, audience context, content hierarchy, and call to action. This made it easier for designers to move from an idea to an informed first draft.
The Outcome
The framework created a more consistent handover between planning and design, while keeping sensitive wellbeing communications clear, respectful, and practical.
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